It seems whenever the dollar weakens, savvy American companies begin thinking more seriously about exporting their products abroad. Over the past twenty years, US domestic mailers have often asked me how their company could possibly build an international customer base. After all, mailing internationally certainly seems formidable, from postage and logistics challenges to language barriers […]Read More ›
Mailing Internationally is Profitable and Manageable With the Right Partners
United Arab Emirates, Saudi Arabia, and Egypt – Keep Your Eyes Open!
These major Middle Eastern markets together contain a growing middle class and rapidly developing economies of successful and sophisticated businesses. Together they constitute a market of around 108 million people, with a young demographic. They also have creative and hard-working postal systems that have their eyes resolutely on the future. The UAE, population 5 million, […]Read More ›
Death of Direct Mail in Germany “Greatly Exaggerated”
The newsletter of more than one observer of the direct marketing scene in Germany has carried the obituary of direct mail in Germany since a new law became effective on September 1. On its surface the law alleged to abolish something called the ‘list exception’ and required that an individual’s data could not be used […]Read More ›