How about Belgium? Belgium has some unique characteristics, not the least of which being its discomfort as a single nation. It was a bit of an artificial construct in the mid-1800’s, having been the result of a revolution by the French-speaking army and intellectuals against the Dutch king. Thus it was cobbled together from what […]Read More ›
Where Else Should I Mail?
Best Practices in International Direct & Database Marketing
What is “best practice” in cross-border direct mailing and why? Daniel Rutenberg, Vice President of Marketing of the Collinson Group, which operates the Priority Pass loyalty program providing benefits to international air travelers and exclusive access to airport lounges, recently spoke in a webcast to an audience of address data quality and postal experts gathered […]Read More ›
China Post to Upgrade Postal Address Translation System
If you have a Chinese file of customers or prospects, you probably have it in the Roman alphabet, which is perfectly natural, and it’s reasonably functional. However, as anyone who has been in China knows, the use of the Roman alphabet in daily life, including within the postal service, is very rare. After all, would […]Read More ›
Royal Mail’s New Resource for Direct Mailers
If you mail within or into the UK, there is a wonderful resource for market research and direct mail advice in, of all places, the theater district of central London. This is Royal Mail’s innovative ‘Mail Media Centre’ at Stukeley Street, near Holborn and Covent Garden. The center is open Monday through Friday from 9 […]Read More ›