Yes, we know you have to collect emails and you have to use them. But we hope you haven’t lost sight of the fact that in the United States mail still outperforms everything but a telephone call in producing a specific consumer response. And even said call might have been prompted by a direct mail […]Read More ›
DMA Data: Direct Mail Is a Good Buy
China Post, Direct Mail, and Data!
Rumors have been circulating in the data community and its close cousin, direct marketing, about a mysterious China Post database of consumers. The database is rumored to run to hundreds of millions of files and to be housed in a state-of-the-art facility in Beijing. We have heard from at least three visitors from the United […]Read More ›
Where Else Should I Mail? DM in New Zealand.
Admittedly, New Zealand isn’t the biggest market around, with only 4,315,800 people in the country. But it’s wealthy, with a per capita GDP of slightly over US$30,050, right around Spain and South Korea. It also has a postal system noteworthy for having been the first in the world to be “corporatized” and then “liberalized” and […]Read More ›