You know Data Services, Inc. as the leading source for all your Email List Hygiene and segmentation needs, but as we all know data quality is only one of the determining factors, albeit a big one, in determining the success or failure of any ongoing email marketing effort. Many factors including copy, presentation, offer, and […]Read More ›
Tips & Considerations for Successful Email Marketing
Addressing the UK Consumer in DM Copy
Anyone who has been to the UK, or nearly anywhere in the Commonwealth for that matter, has been ‘exposed’ to Marmite. Marmite is a sticky and dark brown paste made of yeast extract and who knows what else. It has a salty and pungent flavor and is most often eaten spread on toast or crackers […]Read More ›
Why Not Transpromo Direct Mail?
A recent survey of consumers in six countries in Europe proved to us that Europeans and Americans aren’t so different when it comes to promotional mail. It also proved to us that many account statement mailers are leaving money on the table. Transpromo direct mail is the practice of using your transactional documents, such as […]Read More ›