The data marketing industry is currently facing its first serious legislative challenge since the dawn of the Big Data revolution courtesy of the US Congress and, more specifically, Senator John D. Rockefeller IV (D-WV). Senator Rockefeller and his likeminded colleagues have slandered the data industry, making specific examples of some of the industry’s larger and […]Read More ›
List Marketers: Now Would Be A Good Time To Write Your Congressperson
Update on Canadian Email Regulations
The regulators’ quest to end email marketing as an acquisition medium in Canada is on the verge of becoming a reality with the Canadian Anti-SPAM Legislation, better known as CASL, due to take effect on July 1, 2014. Make no mistake, at least from the standpoint of the implicit opt-in requirement, CASL represents one of […]Read More ›
B2B Marketers: Is Twitter Still Relevant?
Twitter has been called the biggest game changer of the decade, the worst thing since unsliced bread and everything in between. While there are certainly stories pointing to success in B2C, many coming from non-marketing related functions, many B2B marketers still question what type of investment in the medium is appropriate, if any at all. […]Read More ›