There’s been a lot of discussion of late about Big Data and, like the term or not, many have come to question its exact meaning and eventually how it differs from the type of “database marketing” that’s been taking place within the catalog and other industries for years. So let’s delve into a then and […]Read More ›
What’s So New About Big Data?
B2B Marketing Spotlight: Data Retailer Gets Creative
Habitual Fresh Data readers will know that we’re constantly on the lookout for creative marketing campaigns to share with our audience and one such unique campaign recently came to our attention from an international B2B database retailer – a relatively competitive space where differentiation often comes down to matters of universe size and depth. However, […]Read More ›
With Big Data Comes Great Responsibility
It can be a risky and ugly world out there when it comes to the reaction of the public, the government, and law-makers to data acquisition, sale, management and loss. The rapid increase of interest in big data is also a potential source of legal risk. In its May issue, the Harvard Business Review noted […]Read More ›