We have reported data on multichannel effectiveness here previously concerning some of the fascinating research that has been done in the UK on the relative merits of mail and email as a selling tool. Readers may recall the insightful analysis of the UK Salvation Army experience with email (big drop in donations) and mail (steady, […]Read More ›
New Data on MultiChannel Effectiveness
BREXIT! Opportunity or Risk?
On June 23 the voters of the United Kingdom determined rather resoundingly to leave the European Union. This result stunned Americans and Europeans, as well as the Conservative Party under then-Prime Minister David Cameron, who resigned forthwith. He was then succeeded by Theresa May, previously in the cabinet as Home Secretary, who hadn’t expected this […]Read More ›