How to Centralize, Connect and Access Data from Across Your Organization for More Effective Customer Data Management The one topic that crosses all B2B vs. B2C, non vs. for profit, and industrial vertical nuances is the need for effective customer data management. A recent article from Smart Insights discussing the need for alignment between sales […]Read More ›
Customer Data Management Guidelines
FAQ: What is Email Address Hygiene?
Whether you’re a seasoned email marketer or new to the medium, the case for implementing strong email data quality practices is clear. So what is email address hygiene, how can it help keep email databases accurate as well as prevent possible ISP blockages and damage to your organization’s sender reputation? Whether the service is called […]Read More ›
Direct Mail Data Quality Checklist
Despite the diaspora of marketing dollars away from traditional mediums to all things digital, direct mail is still proving itself as a workhorse for many organizations in their efforts to acquire and retain customers, subscribers, members, donors and everything in between. It is, however, a medium that comes with higher costs, making direct mail data […]Read More ›