News - Data Services Release

Data Services, Inc. Updates International Address Hygiene Software, Adds UK NCOA License

Salisbury, MD July 19, 2010

Data Services, Inc., a leading supplier of US, Canadian, and International data processing and enhancement services, today announced that it has completed the first of its two-phase international address hygiene software update. In addition, Data Services has also announced its new status as a full United Kingdom National Change of Address (UK NCOA) licensee.

"Since our inception in 1967, Data Services has been the leading innovator in the field of international address correction and verification services," stated Data Services' President/CEO Jerry Messer, "this update is simply the latest step forward in our ongoing commitment to provide our clients with the highest quality output on the market." Data Services international data cleansing services are utilized to correct and validate deliverability for postal address data from 240 countries and territories across the globe.

Messer continued, "Phase One of this update has added delivery point verification capabilities for over 20 international markets where only city-level verification was previously possible." Organizations mailing to countries like South Korea, Taiwan, Singapore, Spain, Italy, and Portugal who work with Data Services will now have an even greater ability to ensure the accuracy and deliverability of their international direct mail postal data. "Direct marketers who follow best-practice methodology know that utilizing address hygiene services saves them untold sums of money due to the elimination of wasted costs of producing and mailing pieces containing bad and undeliverable address data found within most if not all marketing databases."

In related news, Data Services also announced that is has been granted a full UK NCOA license from Royal Mail to offer both the NCOA Update and Suppression Services. "NCOA has always been the best way to keep track of your best clients and prospects who have moved or changed their postal address" stated Messer. "Bringing this service in-house will allow us to offer this service to our clients at the best value possible." The UK NCOA Update Service utilizes mover data from Royal Mail to identify those individuals within a marketing database who have moved and replace the old record with an updated one containing the new postal address. The UK NCOA Suppress Service replaces the old Royal Mail USS service and contains only data sourced from the Royal Mail Redirection service and is therefore fully verified. The UK NCOA Suppress Service also provides "return reason" flags which denote whether the record is a result of an address move or if the individual is deceased.

Mailing prospective customers at an address where they no longer live is wasteful and costly. Poorly maintained data consistently generates high levels of "Gone Away" returns, reduces return on investment and potentially harms brand image. Using Royal Mail's NCOA Update or Suppress options along with Data Services' international data hygiene and merge/purge services will ensure that you eliminate unnecessary costs and increase your return on investment.

The second phase of Data Services international data hygiene software update is due to be completed in the next month or so. This phase will enhance Data Services capabilities to process multi-byte data, and allow for additional processing of address data in non-roman character sets covering major markets in Asia and across the globe.

About Data Services, Inc.
Founded in 1967 and based in Salisbury, MD with offices in Connecticut, New York, and Virginia, Data Services, Inc. is a leading provider of US, Canadian, and International data processing and enhancement services for direct and multichannel marketing organizations across the globe. These services include US, Canadian, and international address hygiene, merge/purge, NCOA, email address hygiene, match-back processing, data appends, and much more. More info is available web at www.dataservicesinc.com and on twitter via @DataServicesInc.

Contact:

Keith Messer
AVP New Business Development
Data Services, Inc.
(646) 351-6351
kmesser@dataservicesinc.com